Matthew McConaughey has submitted an application to trademark his iconic catchphrase “Alright, alright, alright,” aiming to curb unauthorized use by artificial intelligence (AI).
The 56-year-old American actor first became famous when he uttered the signature phrase in the 1993 cult classic Dazed and Confused for the first time.
It has been more than 30 years, but the three words have been following him, and he has now taken a major step to halt AI from replicating the phrase.
According to the Wall Street Journal, McConaughey filed eight trademark applications, which the U.S. Patent and Trademark Office (USPTO) has approved over the course of the past several months in an effort to ban AI applications and users from replicating his voice or likeness without his consent.
The same outlet reported that True Detective star’s trademark application includes his seven-second clip of him standing on a porch and a three-second clip of him sitting before a Christmas tree.
In addition, Variety stated that there is another audio of him uttering “Alright, alright, alright,” along with an audio of him in which he said, “Just keep livin’, right?” then said, “I mean,” paused, then added, “What are are we gonna do?”
It is pertinent to mention that Matthew McConaughey applied to trademark the iconic phrase “Alright, alright, alright” in December 2023, while the approval was granted after two years in December 2025, as reported by PEOPLE magazine after seeing a document filed by the USPTO.
