Louis Tomlinson is sharing how he got a free promotion from Swifties for his new LP.
During the One Direction alum’s appearance on The Tonight Show Starring Jimmy Fallon, Louis revealed that he accidentally caught Taylor Swift’s fans’ attention after a few promotional hints for his new album How Did I Get Here? sparked confusion among Swifties.
Louis revealed that this was one of his albums he felt confident while making.
He told Jimmy, “I felt really comfortable making it, I really enjoyed the process. I even enjoyed doing the promo, which is a new thing for me.”
And while promoting his track Lemonade, he dropped a few easter eggs for his fans, but it got some expected reactions.
“It’s good watching people scramble for that stuff,” Louis shared.
He further added, “Another thing that was cool about it was Taylor Swift’s fans seemed to get a bit confused, thinking somehow it was related to her album. So, I got free promo.”
As getting Swifties’ attention was seemingly unexpected for Louis, he also reflected on how becoming a solo artist after One Direction’s split did not come to him easily.
“Every moment, every memory that I have with One Direction is incredibly special, obviously, he noted adding that starting over solo after being in a band boy was “quite intimidating.”
“It’s not for the faint hearted,” he remarked.
