Justin Bieber’s Coachella performance is more than just a comeback, as it is expected to be a beginning of a new era for the pop star.
The 31-year-old musician started his comeback to music with the surprise release of his album, SWAG, and then SWAG 2, after a long hiatus since 2022.
The Baby hitmaker will be headlining both the Saturdays in the music festival – April 11 and April 18 and it will mark one of his first big performances since he cancelled the tour midway in 2022 because of health issues.
“Bieber has something to prove … to himself and to the industry. And Coachella will be a real indicator of how he moves forward. There’s a lot riding on this, no doubt,” an industry insider told Page Six.
The Grammy winner also performed at the Grammys this year and sang his newly released song, Yukon, and according to the insider he has been preparing to launch a tour of his own after getting back on stage in front of his audience.
During the years Bieber spent away from the spotlight, he suffered through many fallouts with collaborators and friends – like Scooter Braun, speculations about his health as he appeared sickly thin during his rare outings.
However, the Daisies singer has returned and the insider noted that the Coachella performance “could be the precursor to a tour.”
The source added, “This is a hard business,” adding that the festival this year is “the most in-demand Coachella in a long time … Clearly, this is the launch for a potential comeback tour. This is not a one-and-done situation.”
Despite the lack of live performances from Bieber over the years, they noted that “He’s a talented kid…and people only want to see him succeed. It’s always hard when you [were once a teeny hopper and [then] want to be a legitimate music artist. But everybody wants him.”
