Don Kang, Netflix VP of Korean content, just spoke about their success at the APOS conference in Indonesia.
As Squid Game season 3 is ready for its launch, Kang discussed the global impact of Korean content.
For those unversed with its previous installment, the success of Squid Game Season 2 was record shattering, with 190+ million views on its premiere week and more than 60 million views in first week. Overall the series became one of the Netflix’s top series.
According to Variety Kang said, “It was ranked number one in more than 92 countries. So that’s basically most of the countries that we service.”
Kang further explained that their content is not just for entertainment, it is also to promote Korean culture, “These Korean shows that we do have Korean elements in it. You get to watch Korean food. You get to watch the songs we sing, the places that we go to, and it really impacts the way the world sees and understands Korean culture.”
In addition, the new Netflix study on cultural affinity shows that Netflix members has more positive opinions towards the Korean culture and theme as compared to non-members as well as they show twice the interest in Korean series than non-users. More than 80% of the Netflix members have watched Korean series worldwide.
