Usher and Big Sean are joining forces to give back to the youth of Sean’s hometown Detroit. The pair of music titans teamed up to invest $1 million in an entertainment production facility.
The Detroit Entertainment Innovation Incubator will be located in the Michigan Central Boys & Girls Club and is set to contain a virtual production studio, special effects lab and creators lounge.
In addition to Usher’s New Look and the Sean Anderson Foundation, Ilitch Sports + Entertainment and Emory University’s Goizueta Business School are also on board as partners.
“I’ve always been a true believer in igniting a spark in the next generation to be better and have access to things we didn’t,” Usher said in a statement. “This new Spark Lab in Detroit with my friend and fellow Boys & Girls Club alum Big Sean will not only minimize the access gap for the youth but also prepare them for greatness. It takes just one person to believe in your success, and I’m honored to be one of many in this partnership to help make that happen.”
